The creators of Indian kids‘ favourite animation character on TV ‘Chhota Bheem‘ have opened ‘Green Gold Store‘ in Hyderabad an exclusive outlet for Green Gold character merchandizes in various categories. The store started operations earlier this month and so far has garnered amazing response. The 150 sq.ft store is located in Eat Street, Necklace Road, Hyderabad surrounded by beautiful lawns, restaurants, recreational facilities and good view of the city of Hyderabad along with the lake.
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Green Gold Animation Founder & Managing Director Rajiv Chilaka shared, "We have started to setup Green Gold Stores which would be a chain of specialty stores selling only Green Gold related items, some of them exclusive. Green Gold Store is a business unit of Green Gold Licensing & Merchandising India, Pvt. Ltd. Thanks to our hugely popular shows, we at Green Gold managed to establish a very strong Licensing & Merchandising company actively involved in getting new products released regularly. With our exclusive store we would be in better position to maximize value of our products. We opened our first store in Hyderabad."
The Green Gold Store is selling Apparel, Comics, DVDs, Watches, Mugs, Photo-frames, Key Chains, Magnets, School Bags, Labels, Stickers, Tattoos, Masks and other Gift items. All of the merchandise is based on Green Gold‘s characters Chhota Bheem, Krishna Balram and Chorr Police.
Rajiv further shares, "I think this is right time for us to invest as most Kids stores in India are doing well and overall the industry is growing rapidly. This store is a pilot project for us and we have plans to expand it to other cities soon. Our aim is to reach a target of 6 centers by the end of the year 2011. To start with, we plan to open stores in Mumbai, Delhi, Kolkata, Ahmedabad, Chennai and Lucknow."
Green Gold is also looking at taking the stores to a franchisee model. Rajiv says, "Franchising would definitely play an important role in the growth and the success of our brand. We are opting for the franchise route as this is the best way to expand the business successfully."
"In the near future we are planning to open our stores across all cities and towns in India. Having our own store is a dream that we saw 10 years ago. It‘s an emotional moment for us and we are happy that our store can take Kids closer to the characters that we have created over the years," He concluded.